Reading time – 2 minutes
TDLR – Make customers painfully aware of what’s missing in their lives.
Your MVP is done, your start-up is incorporated, it’s time to sell your offering to users. I have read all the “classics” of salesmanship from OG Mandino, Frank Bettger, Zig Ziglar etc. and none have explained it as well as the Wolf of Wall Street in this scene.
Everything else you might learn about salesmanship is just icing on the cake. The core idea is to make the users painfully aware of what’s missing in their lives. Don’t tell them about it, show them; make them experience performance gaps, pain points and other small inconveniences.
That is another reason why we put so much emphasis on pushing a product that people need; it’s so much easier to sell water than an app.
On another note, if you happen to be pathologically shy like me, you can hype yourself with this 🙂
See you next week!